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9 Ways to Drive Online Engagement At Your Next Conference
In the realm of what I call distributed social business, where your community members are geographically dispersed, I think one of the best ways to increase participation and engagement is through...
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The Cupcake Conundrum – Ignite Presentation
I recently gave an Ignite style presentation at this year’s Digital Marketing Conference in Portland, OR. What a rush of nerves and excitement! It was an honor to talk shop about my burning ideas on...
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The Common Rules Of Engagement
After the keynote presentation at the Digital Marketing Conference, someone called out a question to Michael Brito, of Edelman Digital: “Are there any common rules of engagement?”. For a bit of...
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The Cupcake Conundrum [VIDEO]
Last month I got the opportunity to speak at Portland’s Digital Marketing Conference. I did an ignite-style presentation titled “The Cupcake Conundrum: Turning Lurkers into Contributors”. 5 minutes, 20...
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Increasing Brand Advocacy by Clicking Stuff
Any brand desires authentic, organically driven advocacy. Word of mouth has always been the most effective form of advertising. With the advent of social media and the easier access to each consumer’s...
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Are Using Contests To Build Community A Bad Idea?
I read a recent post by Patrick O’Keefe, a very well-respected community manager and blogger, about the place contests and giveaways have in building community. Rather than a community-building tool,...
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6 Ways To Get More Comments
One of the highest priorities of a community manager is driving conversation. In an online community, that manifests in the form of comments. The Utopian online community has lots of users engaged in...
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Rethink The Way You Engage Top Social Influencers
[This post originally published on FacebookAdvanced.com] Social influence may very well be the current zeitgeist of digital marketing. With the blossoming of services like Klout and PeerIndex that help...
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Drumming up Great Content From Your Community
Launching a collaborative online community: Really Tough. Nearly Impossible. At the very least, ceaselessly challenging. Collaborative communities rely on great content that everyone can discuss and...
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What’s Your Social Object?
Every good marketing campaign needs a social object. In essence it’s the thing that brings people together. It may give people a common purpose or simply give them something to talk about. It...
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